Advertising machine is the use of standard LCD monitors, LCD TV, through networking and multimedia system control mode to realize the information display of a new generation of intelligent devices and video playing advertisement. Mainly used in subway station, train station, airport and other public transportation field; the government, schools, hospitals, and other public institutions; Gaestgiveriet Hotel, chain stores, specialty stores, supermarkets and other leisure and entertainment.

From the content of broadcast and control the way points, advertising machine can be divided into the single machine version and the network version. The stand-alone version advertisement machine mainly to the CF card, SD card, U disk storage device, such as disc, change the advertisement content need artificial replacement of network advertising machine, and user can realize transmission of centralized control, management and multimedia content via ethernet. In the wiring infrastructure does not meet the site network connectivity, you can also choose to use WLAN, WIFI and other wireless network mode.

With the domestic business and consumer environment has developed, is also growing demand for advertising, digital, multimedia advertisement machine network, informatization has become a major bright spot advertising media market. In the domestic digital signage market, large-scale, interactive network application is the development direction of. However, in the network of product rapid development at the same time, stand-alone advertising machine market in the rapid expansion, the development speed is not how much slower than the network products.

Research thinks, domestic digital signage market started although not late, but in the early stage of market development is slow, so the market the outbreak period and networked product development high coincidence. This also led to the emergence of domestic digital signage market single product early market development serious vacancy situation. For the international market, single phase and network stage is two distinct levels of development. While the domestic market, is now showing the development trend of the two products do many things at once.

On the other hand, full market in the domestic market, the business environment is formed later than the western developed countries for a long time. In the market competition stage was significantly later than in Western countries. This determines that in domestic society has a decentralized organization economy more: department stores, services, catering, both manufacturing fields such characteristics. A small scattered social production and service units due to the existence of a large number of stand-alone edition advertising machine products still have the market.

But the current stand-alone version of advertising machine market also exists the problem, first of all in for stand-alone version of advertising machine market products, product homogenization phenomenon has far exceeded the net advertising machine products, even the product difference part of the brand launched only display the size of the different.
 

The stand-alone version advertisement machine product oriented economy scattered, on product differentiation requires extra strong. The application environment, the customers of these products demand often differ greatly. For example, the use of indoor and outdoor decoration style differences, and fusion, and traditional label product mix and so on. Even on the additional function of the product, the stand-alone version of advertising machine, especially the lighting of additional functions, safety and stability of power can have an incredible demand.

Another great feature of stand-alone edition advertising machine market is price sensitivity. The stand-alone version of the customer demand advertising machine, are often scattered small economies, the cost of digital signage bear ability, the ability to create value for its products, as well as application maintenance capacity are relatively limited.

At its current 42 inch screen digital advertising machine as an example, broadcast and display of cost control in less than 5000 yuan. But if the software system, a unique differential design, waterproof design, highlighting, the cost will rise from two to three times. More than a million price basic is a small ordinary retail industry, service industry to accept. However, this price could make large and medium-sized city of large and medium-sized service establishments, retail industry. However, for such a customer with strength, 42 inch advertisement machine and will be difficult to meet the application requirements of the customer. Advertising machine and larger size, its price will be higher.

Therefore, no matter from the stand-alone version of advertising machine product demand for high-end customers or mass low-end customer point of view, the current digital signage advertising machine price is high. Among them, play a decisive role is to show the design of price and various differences of equipment cost. Further reductions in stand-alone digital signage advertising machine future sales price will be the product of rapid popularity can key.